Play Away
on Carnival
Play Away is an invitation to all Australians to play. Not just on holiday, but everywhere, every day. To be a little silly, give something new a go, and make lifelong memories with your people - even ones you just met.
To launch the brand platform, we gave Aussies a taste of all the play they’d been missing.
With dynamic creative at its core, every execution could flex to the context. Shifting with the platform, time of day and audience behaviour to make every placement feel fresh, relevant and perfectly timed.
